The main thrust of Super Bowl advertising this year seems to be what terribly castrating, useless bitches women are. It’s sad when the GoDaddy commercial shows women in the most positive light.
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Yeah, there’s conservative values for you. Can’t have a band on stage that has been relevant within the past four decades lest there possibly be a nip slip, but having the most nasty, hateful, repulsive, women hating commercials you can possibly muster is fine.
Seriously, The Who? Wasn’t Prince pretty succesfull a couple of years ago? Mebbe peeps should do OutKast?
I, too, was struck by the grotesque misogyny of all these ads.
I actually kind of liked the GoDaddy commercial, if only because at least in the web version Danica was playing off that the whole thing was utterly ridiculous. (Which probably was not exactly acting.) But yes, these ads this year are truly horrible. The Dockers one so far has been the absolute worst—it starts out clever and ends on a rather shrill dog whistle note.
Sigh. It’s just the logical extension of the trends in television advertising over the last six or eight years.
My favorite one is the Denny’s ad I’ve been seeing over the last few months. There’s a burly looking guy sitting in a booth ranting about how coffee is for limp-wristed pussies and we should all be drinking a gallon of pure animal fat straight from a dirty pan every morning, right up until we keel over from a massive, chest-bursting coronary at age 43.
shah8:
It’s worth pointing out that I don’t think there’s been a female halftime act since Janet. No knock on the Who, but the number one choice this year probably should have been Lady Gaga, with Taylor Swift or Beyonce as close seconds. There’s no current male acts with anything close to that kind of star power.
The Who were pretty good though.
I love The Who. They were my rock-and-roll gateway drug in college (in the ‘90s) after a childhood/adolescence as a musical theatre geek. I saw them play “Quadrophenia” in 1996, and it was thrilling, partly because they had supposedly disbanded for good years before I discovered them and I always figured that, like The Beatles and so many others, they were a band I’d never see live.
But I did, and it was one of the most awesome shows I’ve ever seen. Entwistle was still alive, Zak Starkey seemed to be trying, and Daltrey sounded great and looked athletic and virile. I can’t believe it was 14 years ago already.
Tonight though, I was not impressed. I was so looking forward to it, but damn. Townshend’s guitar didn’t even sound very good. I mean, I know the man is almost completely deaf but still. And I guess I can’t fault Daltrey for not being able to hit the notes anymore, but then don’t get up there and do it a few seconds after they show a commercial of you in your prime rocking as hard as you ever have.
And yes, I was also surprised at how completely misogynist so many of the ads are, and I’m not usually very noticing of that kind of thing. It really seems like they’re piling the “women suck” message on thick.
Man. Women SUCK! Do we have any redeeming qualities? I’d guess no from these commercials. Wow. They’ve taken nakedly woman-hating to a new level this year! High fives everybody! Let’s toast with some Bud Lights.
...And then we have the Megan Fox commercial. That’s not so offensive, but only because it plays off her sex kitten image. (I think the best so far was the punchbuggy commercial from VW.)
I’m sorry but I much prefer The Who to having fucking MTV run the halftime show.
Remember when they ran it and it ended with Brittney Spears, ‘N SYNC, and Aerosmith on stage at the same time? Yeah, I wish I didn’t.
And BTW, who the hell would drink Bud Select 55? You’d have to down a case just to get a slight buzz.
I guess this is all the more reason that I am glad that I decided not to watch anything relating to the Super Bowl at all this year. Soon, it will be over and maybe the people near-by my place will stop screaming.
The Dante’s Inferno video game ad had to be the worst ad eva.
That was my favorite song, you motherfuckers. It had no business being about some cartoon hell, guys. I mean, they hell—you were insulting Dante Allegheri already, did you hafta go even further?
The Dante’s Inferno video game ad had to be the worst ad eva.
It sure looks like a sweet game, though.
“Sigh. It’s just the logical extension of the trends in television advertising over the last six or eight years.”
...I am really glad I don’t have TV anymore. Just the amount of noise it pours into your head. Sympathies to those of you who care about football.
Tonight though, I was not impressed. I was so looking forward to it, but damn. Townshend’s guitar didn’t even sound very good. I mean, I know the man is almost completely deaf but still. And I guess I can’t fault Daltrey for not being able to hit the notes anymore, but then don’t get up there and do it a few seconds after they show a commercial of you in your prime rocking as hard as you ever have.
Careful. Having a poor guitar sound or a singer seemingly unable to hit the notes may not necessarily be the fault of the musicians. It is possible that they could have been caused by a mixer malfunction, poorly functioning/nonfunctional sound monitors, a sound/mixing engineer(s) who dropped the ball, etc.
A similar incident may have happened not too long ago with Taylor Swift’s panned performance at the 2010 Grammy Awards as there were reports she was unable to hear her voice during the performance.
I took a look into the future of ads, based on this years unbelievably bad crop.
The worst of it were Dodge and that mobile TV thing.
FWIW, I think THE WHO was asked to play because the New Orleans team’s slogan is “WHO DAT” and the Indianapolis team are the HOOsiers. Who Dat, Hoosiers, THE WHO!!
THe ads were so misogynist I started to hate MYSELF! (Bada Bing!)
I didn’t see the DON’T HAVE AN ABORTION BECAUSE IT MIGHT BE AN ELITE ATHLETE ad. Did it not run?
Exholt, - believe me, I am extremely well aware of the evils a bad sound person can commit. In fact, it’s a large part of my job and whoo boy, have I dealt with some doozies. I’m talking the blatant wrong notes Pete played (and I hate to admit it), and the couple of times he completely missed hitting the strings on a windmill, or biffed a chord that it sounded like he clearly wanted to hold. I know he doesn’t play much electric anymore because of his hearing, and usually sticks to the acoustic. I was glad to see him on the electric, but it didn’t sound great. Especially compared to someone like Dave Gilmour today, who seems to be able to keep up with his younger self in terms of his playing. (And I’m more a Who fan than a Floyd fan.)
And Daltrey - that wasn’t sound design, poor guy. I know that voice so well, and he simply didn’t try for half of the notes, and I’m kind of glad, because the few high notes he did go for were shaky. I’m talking lines like “I fight for my meals” where he didn’t even attempt the album notes, but still sounded rough. And some of Pete’s harmonies, particularly on “Pinball Wizard” and “Who Are You”, were just coming from outer space.
Okay - that last one I can see maybe being the fault of the sound guys. But compared to McCartney and some of the other old-timers I’ve seen at Super Bowls, this was a disappointment.
But if other people thought they rocked, then great. Long live rock, join together with the band. I love the idea of The Who playing the Super Bowl, I was just disappointed in the outcome.
It all just makes me long for watching an interesting game that doesn’t require commercials - like xians being thrown to ravenous lions.
I especially hated the Bud Light commercial with the guy interrupting the women at the book club meeting. Women and their stupid hobbies and interests and all. Those silly broads like to read and surely that’s something that deserves mocking.
I remember another Bud Light commercial several Super Bowls ago that had a man and a woman sitting in horse-drawn sleigh and the woman holding a candle. The horse farts and causes a huge burst of flame from the candle to burn the woman’s face, har har har.
I took a look into the future of ads, based on this years unbelievably bad crop.
I’d honestly enjoy the Dahmer one. Absurdity and dead baby comedy amuse me, what can I say.
On topic…uh, fuck football, I don’t care.
Careful? Even if they can blame the sound guy, that sucked.
It was a pretty good game, two very good teams and an unexpected result in many ways.
The commercials were like this outpouring of horrific id. I enjoyed the NFL “thanks for being fans” ad a lot.
Interesting.
I have just returned from a Super Bowl bar. a New Orleans Super Bowl bar.
I noticed a couple of commercials and for about the first quarter people gave the ads part of their attention.
I saw the whole game (who dat?). I do not remember seeing the Focus on the Family Tebow ad. Actually I do not recall any of the ads. Had I not known about the Tebow ad, prior to the game, I would remain blissfully ignorant about its existence. The same is true of any of the ads. Super Bowl advertising only works when the game is a blowout. If what happens on the field matters then people are using the commercial breaks to: order a round, buy a po’boy, have a smoke, go to the bathroom and get ready for play to resume. If the game is interesting then the ads are wallpaper. No one cares.
The Super Bowl as advertising campaign kickoff only works when the game itself is a blowout. I watched the game and looked at the ads. I do not remember a single ad. Focus on the Family, Budweiser, and any number of advertisers I can’t even remember just wasted a huge chunk of change on ads that no one will remember.
Hell. even if they do remember: a few years ago there was an ad during the Super Bowl which involved a bunch of cowboys trying to herd cats. I remember the ad but have absolutely no idea what was being sold in the ad. Super Bowl ads are a nice waste of money and not much else.
You guys forget that The Who was a net plus because of the giant spaceship lights they performed on replaced the usually obligatory children of the world with red flashlights.
I would have loved if they had just done one long version of “A Quick One”- Daltrey could have warmed his voice up to the “you are forgiven.”
They sounded exactly as I expected. If this were a live show and you were listening through normal amplifiers I think it would have sounded “better”- the clarity of the sound for TV does not help. Even when Daltrey was at his peak, there was always the feeling that his voice could be on the edge, so this was pretty much expected. I presume that for Palin’s first year in office they’ll go with Holographic reanimated Lynyrd Skynyrd.
I must admit, I am a not a typical fan.
I am a huge baseball fan and feel every pitch of every World Series is important. So a result I will watch every pitch of every World Series. I understand they have advertising during the World Series. I am not certain but I imagine those ads are for shaving products and beer. I don’t pay attention to ads. I mostly find advertisements annoying I know what kind of beer I like and I know what shaving products I use. All advertising does is give me an opportunity to go to the bathroom between innings.
As for football. I’m not a big fan and will only watch the Super Bowl if I care which team wins. Most years I don’t care so I don’t watch. This year I did. I wanted the Saints to win. So I went to Denver’s New Orleans bar to watch the game. During commercial breaks I talked to my bar mates (some just met, some old friends). We chatted a bit, ordered more beer and then, when play resumed, turned our attention to the game. I think Budweiser had a number of ads although I can’t remember any of them. There might have been an advertisement for some type of internal combustion vehicle although I can’t be certain. I do not remember any advertisements for shaving products although there must have been at least one.
As for the game: the onside kick to start the second half was brilliant! Tracy Porter’s interception sealed the deal. The game was great. as for the ads…who cares?
Man, there were a shitload of Doritos commercials. Bleh!
When WAS the Tim Tebow ad? I didn’t see it.
I DID see the Dodge ad, and wish I hadn’t (as in, wish nobody had). I remember the awesome magazine spread when the Charger first came out, that had “The Good News” with nice shiny red Charger on it, and on the facing page, “The Bad News” with a Charger cop car on it, and fuck if they shouldn’t've done a video version of that here.
That’s right, Chrysler. Your three-million-dollar SuperBowl ad was outdone by a fucking magazine ad, you could’ve held a dog-eared copy of MotorTrend up to the camera for thirty seconds and it would’ve been better.
The Flow TV one was especially irritating because they had GOOD commercials for it later, so it’s just that much more blatantly unnecessary to have the misogyny in it.
I have just returned from a Super Bowl bar. a New Orleans Super Bowl bar.
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I saw the whole game (who dat?). I do not remember seeing the Focus on the Family Tebow ad. Actually I do not recall any of the ads.
How many fucking hurricanes did you chug?
One Tebow ad aired a lot during the pregame show. A different, but very similar Tebow ad aired once, very early, during the game (it might have been before kickoff). Neither mentioned choice, abortion, doctors, or anything vaguely controversial - she just talked about how close she came to losing him, and how he was her miracle baby. Then there was an announcer pointing people to the FOF webpage for the full story. I think anyone who didn’t know about it ahead of time wouldn’t know it was anti-choice - it could just as easily have been March of Dimes or some honest, good organization.
The Dodge ad definitely made me the angriest. Also, why would any woman care if the man takes his socks off before he gets into bed?
In fact, I saw it twice. The one real early in the (pre?) game, and one earlier in the day. Which was weird.
“When WAS the Tim Tebow ad? I didn’t see it.”
Right near the start of the game - may have even been pre-game. Was the Fundie Madonna (Our Lady of the Lynched Uppity Negro) reading some letter (we killed the sound when we realized what it was), and The True and White Messiah popped up at the end - both were about as stiff and dazed as Macy’s mannequins. Then there was a “see the rest of the ad at FocusOnFascism.com”. All in all it was about 15 seconds - I thought they said it was supposed to be 30 seconds, but when CBS actually made them pony up real money instead of refusing and giving FoF free “they censored us” hysteria, evidently, FoF negoiated a smaller ad costing less.
Thank you SO much for addressing this so quickly. I was very upset—they seem to get worse every year but this was horrible. I agree the Dodge ad was absolutely the worst but the guy at the woman’s book club was a close second. I only saw the one Tebow ad at the start of the game and I totally agree that if I hadn’t heard about it beforehand I’d have had no idea what it was about.
There was an amusing juxtaposition of some job placement service using a guy supposedly disliking working in an office where everyone went around in their underwear on “dress casual” days and then that dumb Dockers no pants ad following immediately.
How many fucking hurricanes did you chug?
No hurricanes, they don’t offer to-go cups in Denver.
Just a bunch of Blackened Voodoos.
whiskeytangofoxtrot:
Frito-Lay’s biggest ever marketing coup was convincing people that Doritos actually tasted like something people would want to eat. It’s the cheese-flavored equivalent of fingernails across a blackboard.
I have to say I thought the book club commercial was poking more at men than women, though both sides were heavily stereotyped.
Totally agree, this year’s ads had an extra coating of misogyny sauce ladled over them. It was kinda weird that so many different companies hawking their various wares would all share this anti-woman theme in their ads, but I suppose the big money ad world is actually a pretty small (and small minded) place.
And for those wondering, the Tebow ad was very early. It was mostly bland and basically said nothing about abortion or the anti-choice agenda. It just pointed those interested in “learning more” about the Tebow story to the Focus on the Family website. So basically they could have pulled the ad and saved their money and had the same effect. Also, he tackled his mother for slapstick effect. Which makes no sense because he’s a freaking QB.
How many fucking hurricanes did you chug?
Comment #34: PhysioProf on 02/07 at 11:54 PM
The reason I don’t remember the ads is because they were completely unmemorable. The game itself was actually exciting and quite fast paced for a football game. Through the first quarter people paid half-a-mind to the ads but as the game progressed the commercials became an opportunity for people to take a break, find a bartender or take a smoke break.
I mean really, I’m not a big sports fan but if you are going to watch a sporting event doesn’t it make sense to pay attention to the sporting event and not the ads?
I mean if you aren’t interested in the sporting event why even bother watching? I have often not watched a Super Bowl because I did not care about either team.
So, if you aren’t into the game why are you watching?
For the Ads?
Wow, How many hurricanes did you chug?
For what it’s worth, I live on the edge of the French Quarter and it is currently crazier than a pen full of liquored-up raccoons, as a friend of mine said. You have not seen a more potent combination of delirium and happiness, and it’s not all due to the booze. This game meant something to folks in New Orleans, as several folks have told me. Sort of a spiritual, “if the Saints can win the Superbowl then New Orleans can rise again”.
I think we can save a lot of time and energy and just go to the Super Bowl Commercial flowchart.
Besides the outright he-man woman-haterz club ads, there were also microtrends in “people getting whacked upside the head” and “underpants.”
Re Comment #42. I just watched the book club ad several more times on YouTube. It shows 3 women who are about to have a serious book club discussion and the hostesses’ guy about to leave when he spots some Buds on ice so he changes his mind and sits down and interrupts and derails their discussion in order to drink beer with them. Yes the guy is shown as an idiot but he “wins” in that he gets the beer, gets to be the center of attention and gets away with making a tasteless remark to one of the women, “I’d like to hear you read some words .... “
The reason I feel the ad is “poking” more at women is that even though there are 3 women and only the 1 idiotic guy, they are shown as passive and unable to prevent him from destroying their meeting and drinking their beer.
Besides the outright he-man woman-haterz club ads, there were also microtrends in “people getting whacked upside the head” and “underpants.”
Comment #47: FlipYrWhig on 02/08 at 12:52 AM
And this is different from regular advertising how?
I do not own a television mostly because I detest advertising.
I am perfectly willing to pay NetFlix or Itunes for the opportunity to watch programing without advertising. The most ads I ever see are on Hulu and I avoid Hulu because I don’t want to see any ads.
All ads are stupid and insipid which is why I am glad I rarely see any. If you are still watching ads in the 21st Century it is because you want to. Don’t complain about the content of something you can easily avoid but are simply unwilling to avoid.
I think THE WHO was asked to play because the New Orleans team’s slogan is “WHO DAT”
More that CBS got the game this year, and they provide the themes to all three of the CSI franchise.
The Dodge ad was… well, meant for the kind of people who buy Dodges. So I suppose it was well-directed.
Don’t forget the mini-Kiss/mini-Poamalu juxtaposition during the break after the underpants themed one.
What did people think of the Green Police commercial? I thought it was really funny, even though I know it’ll cause a run on Kleenex at The Corner.
My overriding question is, Why is the E-Trade baby such a douchebag?
The reason I feel the ad is “poking” more at women is that even though there are 3 women and only the 1 idiotic guy, they are shown as passive and unable to prevent him from destroying their meeting and drinking their beer.
Well, there was one woman who was talking about the themes of the book (how two women are thrust into a war neither of them understand) and the guy just sort of blows her off—as in “oh silly wimmenz, talk’in about serious stuff that they care about which I will casually dismiss by hitting on the hottie sitting across from me!”
Yeah. It’s the equivalent of: “you look awfully cute when you’re angry!”
Flip @52 FTW. As someone at my gathering said: “Douchebags have to come from *somewhere*”
Also, Bud Light managed to have one somewhat funny ad: The Lost parody.
Hulu allows you to rate the ads - and see how others have rated them, based on sex, age, and location. Apparently, men and women were equally amused / appalled by that Dodge Caliber ad, with older men and women really liking it.
I don’t know who does Dodge’s ads, but they need to check his basement for bodies.
#48: it wasn’t a good commercial by any stretch of the imagination; it was thoroughly inept, especially since even though the guys made asses of themselves, the women were pretty much part of the set. Look at it this way—the Black Eyed Peas were shooting for parody when they wrote “My Humps”, not self-parody. It doesn’t change my opinion of their intent. It does put them somewhat into Chris Matthews territory.
On the positive side, I really found the Google spot to be effective. Not at all flashy, which works to their advantage since flashy Super Bowl ads stopped impressing people about 15 years ago. It told a story in a way which kept the spotlight completely on their product. Also blew their “competitors” in kgb completely out of the water for their silly ad with a rehashed concept for a product that sounds more like texting scam you see promoted at 2am than a reputable service. Seriously, people spend $1 to have someone else google something for them?
If you are still watching ads in the 21st Century it is because you want to. Don’t complain about the content of something you can easily avoid but are simply unwilling to avoid.
Or because you can’t afford the hardware to record without ads. Or you can’t afford the subscription to whatever service you deem to be the best. Or because you don’t have time to sort this out because you have kids, or two jobs, or whatever.
Yes, if you still watch ads in the 21st century you’re just asking for it. There is zero responsibility for makers of ads not to be mysogynistic douches.
Sheesh, what a judgemental arse you are.
Bud Light managed to have one somewhat funny ad: The Lost parody.
I liked the one where everyone was Auto-Tuned.
(I only know the black guy at the end is called “T-Pain” because the teenagers in the room mentioned it. Then I yelled at them to get off my lawn.)
[Quote]The reason I feel the ad is “poking” more at women is that even though there are 3 women and only the 1 idiotic guy, they are shown as passive and unable to prevent him from destroying their meeting and drinking their beer.
Shock and patience are the two reasons most people don’t immediately jump and smack the living day lights out of the fool. I swear atleast 3 commercials all started with the same premise of how a guy is a loser for going shopping with his lover and spouse. I lost my wife, I enjoyed shopping with her because we got to spend time together talking. Why bother to be with somebody if you can’t stand them? I know the ad agencies are merely looking for a catch to grab the 18-49 male demographic that is becoming more solitary in nature as their income increases but do you need to turn it into a huge attack on relationships? It cuts both ways, misogynistic is an understatement of what is actually being said. Women are harpies to be used for sex, men are soulless users of women who derive pleasure solely from football, drinking alcohol, and driving fast. I’m more complex than that and I hope if I ever fall for another person again to never have somebody think so shallow of me.
Hate to double post, but the who were actually a decent act. Not being terribly close to 30 (still a youthful 25) I was not enamored by Prince last year. The who really aren’t my bag either but compared to what they’ve been doing the last few years it was better than nothing. I agree that Lady Gaga should have been the halftime show for her sheer popularity but the NFL is a conservative organization in the sense they do not want to stir controversy. Lady Gaga isn’t controversy but by the who standards she’s a bra burning feminist ready to abort a baby on stage (not to slander the who, but they’re a psychedelic 60s band).
I thought the Green Police was the funniest ad. My sister-in-law liked the guys in underpants because the ad was open-sourced (or so she says, but she’s in marketing). The game itself was not that bad.
@Ny Expat: Speaking of Bud Light and Lost, wasn’t that Dr. Marvin Candle in that observatory spot in the first quarter?
One of the cable channels was replaying an old Who concert last night—Isle of Wight 1970. I didn’t realize until later it was because the band was doing the superbowl halftime—I was in denial. But the point is, Daltry couldn’t hit the high notes live in 1970—so why expect him to hit them now?
The poor man is 66 years old!
It’s like seeing a historical monument in decay—Grant’s tomb full of sleeping junkies. Oh well. They “were the first band to vomit in the bar, and find the distance to the stage too far . . .”
This game meant something to folks in New Orleans, as several folks have told me. Sort of a spiritual, “if the Saints can win the Superbowl then New Orleans can rise again”.
Oh yeah! Nobody’s been beat up worse than us, as a city or a team, we NEEDED this so bad. Most schools are closed Monday, and many workplaces declared holiday (declared last week, just for the Saints being IN the superbowl)
We also only noticed commercials toward the start, before N.O. started to look like we could win it. But by the 2nd quarter (as someone noted above) commercial breaks were for bathroom breaks, food, outside for smokes, or rehashing the last play. I commented on the rampant misogyny in the ads to those around me, who readily agreed. The fact that we were all gay/les made the advertising all the more “totally not talking to us”.
Ah, but the game spoke to us like angels singing! Who dat won the superbowl baby!!
We have a 42” LCD high-def TV, perfect for watching the game, but I was so busy yesterday with real life stuff, that I never saw the Super Bowl, or the commercials.
I feel so culturally deprived.
The Who in their day a little less than a half-century ago did have some creative songs and concept albums, a dynamic stage presence, and an innovative apolitical social message that predated “punk” by nearly a generation. But it’s irony to the point of absurdity to see this UK punk rock group associated with the Super Bowl, an apex of commercialized mainstream American culture.
Too bad they didn’t take the oppertunity to do a parody ad associated with the Super Bowl, a la “The Who Sell Out” (an early album of theirs). If not deodorant (like OdorOhNo, one of the parody ads on “The Who Sell Out”) then maybe hearing aids or Viagra or something else which the Who (or the Huh, or the What Did You Say) would be more likely seem as some sort of an authority on.
I dunno, Expat… the Lost one ticked me off. (Although not nearly as much as the Dogdge one.)
Oh, here we are in this disaster, what shall we do? Listen to the woman who found the radio and get us out of here, or waste the next few days getting debauched, drunk and dehydrated? The answer is “Drunk”, no question!!! Then when the woman ignores you and tries to get a hold of someone to help, let’s just causally switch the frequency to some carribean music so as to party harder…!
And having been in the airforce and knowing what kind of meat /bug processor a jet engine is during flight, watching them jump into the turbines to use one as a hot tub just made me shudder… A flock of birds is what took that plane down in the hudson, you know… ducks set to extra fine minced…
Bud Light ads always portray their drinkers as huge assholes or at least full on imbeciles.
I don’t know if the ad agency hates the account or Anheiser-Bush can’t believe people actually drink their stuff or what.
Oh and by actually targeting men without being misogynistic about it, Dove should get special acknowledgement.
The tebow ad wasn’t as bad as I thought it would be. It was just the mom talking about how happy she is to have her baby boy and how many time she almost lost him. It’s logically flawed of course (my pregnancy was difficult therefore you shouldn’t get abortions), but I think if one didn’t know what it was about beforehand, they wouldn’t get it.
Hate to double post, but the who were actually a decent act. Not being terribly close to 30 (still a youthful 25) I was not enamored by Prince last year
That was three years ago… Bruce Springsteen was last year, and Tom Petty was in 2008.
Regarding the game itself, all I can say is…
Who dat? Who dat? Who dat say dey gon beat dem Saints??
NOBODY.
Being a football fan not at all, this was actually the first Super Bowl I’d ever seen. I was more using the game as an excuse to see some friends who I hadn’t chilled with in a while (and to eat hot dogs). I was actually pleasantly surprised by how good the game was and I was glad the Saints won.
But really, doubtful I will watch again if ads like these are par for the course. I don’t have a television and I rarely see most advertisements anyway, but the bulk of the Super Bowl ones were egregiously sexist or just…bad. I mean, really a lot of bad, ineffective advertising. The ad where the guy is spineless for shopping with his girlfriend sort of confused me. What straight guy doesn’t like lingerie shopping? Having to watch your girlfriend try on garters and corsets and shit? Yeah, that’s an afternoon badly spent.
Not sure I can give Dove’s soap-for-men commercials many props either, since the company that owns Dove owns Axe.
I popped in and out of the game, but at least there’s no question that Matt Groening has completely sold out.
I popped in and out of the game, but at least there’s no question that Matt Groening has completely sold out.
That’s supposed to be news?
“Nobody better lay a finger on MY Butterfinger.”
“I popped in and out of the game, but at least there’s no question that Matt Groening has completely sold out. “
yes, but regardless of that, as long as he’s not Seth MacFarlane, Groening is cool.
Norbiz was making a joke. I only wish the ad were for Long John Silvers. At least they had Maggie’s Unibrow nemesis.
“Oh and by actually targeting men without being misogynistic about it, Dove should get special acknowledgement.”
Hardly. Not misogynistic? “Once you get your act together enough not to care what other people think about you, you deserve really nice skin. Oh, but don’t buy the stuff that women use, especially while you’re naked, ‘cause that’ll make your balls fall off. Buy the Dove liquid soap just for MEN.”
Apparently because, once you no longer care what other people think of your other lifestyle choices, you are still utterly terrified to think someone might find you use a girly product at home. Alone. Naked. In the shower.
Because soap is the final frontier in the battle of the sexes.
I liked the one where everyone went through a vocoder as well. A good parody on that execrable trend in record production: vocoder = instant hit.
That was three years ago… Bruce Springsteen was last year, and Tom Petty was in 2008.
Regarding the game itself, all I can say is…
Worst part of it all, I realized as I hit the blaspheme button that prince wasn’t last year. Though the heavy string of 1980s bands is rather sad. Don’t get me wrong, I actually enjoy Tom Petty songs on their own (last dance with Mary Jane is still my favorite song with an ulterior meaning from my childhood). But with the slew of modern artists who have moderate staying power (Beyonce, Shakira, Pink…). How hard is it to keep from admitting the super bowl needs a music presentation that’s moderately relevant in today’s music world?
I was just noting that… It seemed such a focus on emasculation, subtle or, more often, unsubtle.
I was just thinking that I just didn’t notice this stuff as much in past years—Thinking on that Mrs Potato head ad…