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Next entry: A Conversation With Myself Previous entry: Fundie wear

Rebranding won’t help: bloody Blackwater is now ‘Xe’

With a record in Iraq of uncontrolled violence as a U.S. security contractor, NC-based Blackwater Worldwide decided it needed a facelift, as if a name-change would wash away its record. Bzzzzzt.

Blackwater Worldwide, the contractor that emerged over the last few years as Exhibit A for ugly Americans in Iraq, has decided that the best response is to ... change its name.

And check out the name they picked: “Xe.” (Apparently it’s pronounced like the letter ‘Z.’ Raising the question: Why not just call it “Z”?)

They’ve also renamed Blackwater Lodge & Training Center, the subsidiary that does much of their controversial overseas operations. It’s now the “U.S. Training Center Inc.” (Which doesn’t exactly mesh with “Xe,” but whatever.)

...It’s not hard to guess why Blackwater (or wait, Xe) wants to get out of the private security business. In 2007, Blackwater guards opened fire in a Baghdad square, killing 17 Iraqis. Five ex-Blackwater guards were charged with voluntary manslaughter and are awaiting trial.

I don’t think it would be a surprise to you that the Iraqi government has decided not to renew its contract with the firm.

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Posted by Pam Spaulding on 05:28 PM • (18) Comments

Oddly enough, Blackwater has or had an opening for an experienced employment lawyer.  Despite the poor economy and my looming unemployment, I chose not to apply.

Duh.

Comment #1: BetsyTX  on  02/15  at  05:39 PM

Well, that follows logically from using “preventative conflicts”, “liberation” and “enhanced interrogation” to refer to invasion, occupation and torture.

Comment #2: Phoenician in a time of Romans  on  02/15  at  06:16 PM

I wonder if they decided this before or after the “Christian Right” people.

But I wonder whether this is just a name change or actually the creation of a couple new enterprises that just happen to acquire all the assets of the old and have the same ownership and management structure, so that when “Blackwater” loses the various pending lawsuits they can claim, “Oh, we’d love to pay you, but we don’t have any money anymore, and you can’t sue that new company because it didn’t even exist when those bad things happened.”

Comment #3: paul  on  02/15  at  06:28 PM

I loved the explanation for the shooting at the square.

“It was…mortars.”

  No evidence of mortar fire was found.

  “Um…it was RPGs.”

  No evidence of RPGs was found.

  “It was small arms fire.”

  Out of the hundreds of shell casings at the scene of the massacre not one AK round was found.

  That kind of arrogance hints at how easily they find it to break laws and commit crimes. Scumbags, the lot of them.

Comment #4: ginmar  on  02/15  at  06:34 PM

Raising the question: Why not just call it “Z”?

Not comfortable with the Costa-Gavras reference?

Comment #5: J Neo Marvin  on  02/15  at  07:05 PM

But I wonder whether this is just a name change or actually the creation of a couple new enterprises that just happen to acquire all the assets of the old and have the same ownership and management structure, so that when “Blackwater” loses the various pending lawsuits they can claim, “Oh, we’d love to pay you, but we don’t have any money anymore, and you can’t sue that new company because it didn’t even exist when those bad things happened.”

Ding ding ding ding ding.  It’s a way to dodge any fines or settlements that might come out of the lawsuits.

Comment #6: Mnemosyne  on  02/15  at  07:29 PM

Well, when Amway got into regulatory trouble, it changed its name to Alticor.  And of course, Erik Prince is Dick DeVos’ brother-in-law . . .

Comment #7: rea  on  02/15  at  07:42 PM

Does Xe mean something in any of the languages spoken in the despotic dictatorships that are likely to hire their gangs of mercenaries?

To me, Xe sounds like a unisex fragrance product.

Comment #8: CParis  on  02/15  at  07:44 PM

I wonder if they decided this before or after the “Christian Right” people.

It’s all the same people.  Google, for example Edger Prince.  He founded the Family Research Council with Gary Bauer, and his foundation provides major funding for groups like Focus on the Family, Promise Keepers, and Don Wildmon’s American Family Association.  Edgar’s son Erik founded Blackwater, and now, since Edger’s death, runs the family foundation.  Edgar’s daughter Betsy married into the Amway DeVos family, has been very active in Republican politics, and provided major funding for Prop. 8 in California.

Comment #9: rea  on  02/15  at  07:59 PM

Jesus - it’s been a long time since I thought of this film, but reading the description from something made over 30 years ago sent a shiver down my spine.  In case you’re wondering about the connection, the film’s scenario was modelled after events in South America.  The PM sets himself up as a dictator, installs a set of “Specials” to quell dissent, and renames himself “X”.  <strike>Blackwater</strike> Xe would fit right in there.

Comment #10: Phoenician in a time of Romans  on  02/15  at  08:26 PM

‘Cause the US is the only place in the world where Z is pronounced Zee. Everywhere else it’s Zed smile

Comment #11: ReneeS  on  02/15  at  10:24 PM

How dare they give the noble gas Xenon part of their bad reputation!

Comment #12: Samantha Vimes  on  02/15  at  11:38 PM

I’m still going to call it Blackwater.

Comment #13: Nenya  on  02/16  at  09:05 AM

If they’re going to shorten their name to the symbol of a chemical element, Pu (for plutonium) would be appropriate on a couple levels.

Comment #14: Norsecats  on  02/16  at  01:49 PM

Norsecats FTW!

Comment #15: Ms Kate  on  02/16  at  02:32 PM

I’m going to refer to as Blackwater Xe, the Xe parting being eXtra evil (now with more killing power than before!)

Comment #16: Slackejawea  on  02/16  at  03:09 PM

One can’t help but wonder at what the good people at XE, The World’s Favorite Currency Converter think of this.

Comment #17: Sherm  on  02/17  at  02:32 PM

seriously, as if “blackwater” didn’t already sound like the name of the token EVIL CORPORATION in some video game or comic book.

Comment #18: akzidenzgrotesk  on  02/17  at  02:38 PM
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