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Stop Promoting Marriage!

FundiesLGBT

The American Family Association seeks to interfere with the free market by asking Hallmark to stop making same-sex marriage cards

Not that I’m suggesting any sort of ratfuckery, but if you’d like to send a message of support to Hallmark instead, they’ve already got the form and e-mail ready and everything…

This actually brought to mind the phenomenon of period parties - celebrations of a girl’s first steps into adulthood, welcoming the responsibility and possibilities that are now open to her.  I remember them because of a local news item I saw once (unfortunately, I can’t remember anything else about it except that it was in a suburban subdivision), wherein such a party was being thrown and other households called the cops on them for public vulgarity.  Because if there’s anything to get squicky about, it’s something that the majority of human beings have to deal with for thirty-plus years at a time on a monthly basis.  Obviously, the best way to deal with the inevitable biological development of your daughter’s body is to utterly deny it until she wakes up bleeding and thinks she’s dying.  Far more psychologically beneficial.

What I enjoy about this the most is the form letter you’re prompted to send:

I am surprised that Hallmark is promoting an unhealthy lifestyle which is illegal in 48 states.  There was a time Hallmark told us to send the very best.  Sorry to see you have taken a giant step down. No more. American Greeting Cards, your competitor, will be getting my business.

A public health and legal argument…nice.  It reminds me of when Hallmark briefly sold those Needle Party cards in the late-80s.  “There’s no point if you don’t share a point!”  Man, those were the days.

Does anyone doubt that if Hallmark makes money from these cards, AGC will be printing more rainbows and hearts than the invites for a My Little Pony convention?

UPDATE:  Commenters point out that your message is more likely to get read if you contact Hallmark through their website.  Hop to it!

 

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Posted by Jesse Taylor on 09:03 PM • (45) Comments

illegal in 48 states.

That’s adorable. 

Seriously, I love that the wingnuts don’t know the difference between a state not proactively allowing for gay marriage and a state criminalizing gay marriage.

Comment #1: The Opoponax  on  08/24  at  09:37 PM

I feel like true ratfuckery would involve buying tons of the cards and sending them to the AFA’s headquarters en masse. I’m down for a couple of cards.

Comment #2: Incertus, Nacho Daddy  on  08/24  at  09:39 PM

thanks for the heads-up, jesse.  i just sent them a lovely amended e-mail, and i’ll totally go in on sending a few cards to AFA with you, nacho daddy.

Comment #3: burntbeans  on  08/24  at  09:57 PM

Pseudo-bluenose stunters should collect all the cards that might possibly offend someone and present themselves as offended.

E.g. “These cards promote the eating of birthday cake, thus promote high consumption of simple carbohydrates, obesity, and ill-health! What’s more, they are aimed at children!”

Of course, now that parents are routinely forbidden to bring birthday cupcakes to schools, this reaction might not appear parodic.

Comment #4: sara  on  08/24  at  10:00 PM

Here’s what I wrote in the AFA letter form:

Dear Chairman Hall:

I am delighted that Hallmark now sells cards that celebrate marriages and unions not limited to man/woman. It’ll be great not to have to buy a blank card when the same-sex couples I know get married or have commitment ceremonies.

Feel free to copy and paste, folks.

Remind me to cancel my AFA e-mail subscription when they start sending me crap, though.

Comment #5: Orange  on  08/24  at  10:01 PM

They are not interfering with the free market unless they somehow get the government to ban the cards.

Last year Hallmark began offering “coming out” cards - as in “coming out of the closet”—a euphemism for announcing homosexuality.

How much authority these guys can have over telling me what I could do with my penis if their readers are not even aware of the most base homosexual terms?

Comment #6: Jonathan Hohensee  on  08/24  at  10:03 PM

Do the messages automatically go to Hallmark through the form, or is there some chance the AFA can weed out the ones it doesn’t like? Will my time be better spent sending a personal message from my own email?

I think I can answer my own question as they don’t read it, as I am on an AFA mailing list for something I did in the past though I don’t remember what. I don’t know if it was a similar campaign or if I wrote an email directly to AFA telling them what assholes they are, but in my spam-catcher account I get some AFA update (which is why I gave that address and not my own) which tells me weekly how evil we queers are. But as I started to edit the AFA form, it occurred to me that they could have become more sophisticated.

Comment #7: one jewish dyke  on  08/24  at  10:05 PM

Incertus,

I feel like true ratfuckery would involve buying tons of the cards and sending them to the AFA’s headquarters en masse.

Ratfucking isn’t just pissing people off, it’s creating and/or exploiting divisions amongst your enemies so that they tear each other apart.  The cards should appear to come from the RNC.  Or Focus on the Family.

Not that I’d ever encourage such a thing.

Comment #8: smadin  on  08/24  at  10:07 PM

They are not interfering with the free market unless they somehow get the government to ban the cards.

I’m just borrowing conservative terminology, wherein the act of expressing displeasure with any private business is considered hatred of and intent to interfere with the free market.

In real-world land, you’re 100% right.  110%, even. wink

Comment #9: Jesse Taylor  on  08/24  at  10:08 PM

“Do the messages automatically go to Hallmark through the form, or is there some chance the AFA can weed out the ones it doesn’t like?”

Hopefully the former; generally automail campaigns aren’t that sophisticated.  Of course, if they are, I just wasted a couple minutes using AFA resources to let Hallmark know how awesome their same-sex union cards are.  Maybe I’ll send a second asking where the two wedding dresses card is.

Comment #10: preying mantis  on  08/24  at  10:45 PM

Ratfucking isn’t just pissing people off, it’s creating and/or exploiting divisions amongst your enemies so that they tear each other apart.  The cards should appear to come from the RNC.  Or Focus on the Family.

“Gay marriage is immoral because the Pope said so.”

Comment #11: Phoenician in a time of Romans  on  08/24  at  10:47 PM

Ratfucking isn’t just pissing people off, it’s creating and/or exploiting divisions amongst your enemies so that they tear each other apart.  The cards should appear to come from the RNC.  Or Focus on the Family.

Not that I’d ever encourage such a thing

Very true, smadin. Okay, so this would be more like a big fat finger to the AFA. I’m down with that too.

Comment #12: Incertus, Nacho Daddy  on  08/24  at  10:52 PM

PiaToR, do evangelical fundies still get all het up about papists?  That would be pretty entertaining.

Comment #13: smadin  on  08/24  at  10:53 PM

Does that mean Hallmark is also promoting death with their sympathy cards? those greedy bastards!!

Comment #14: choochee rodriquez  on  08/24  at  11:00 PM

What I find amusing is that so many so-called progressives are fighting for the right to enter an archaic, outdated institution.  Marriage is an outdated contract form and should be abolished.

Comment #15: AlanB  on  08/24  at  11:34 PM

This actually brought to mind the phenomenon of period parties - celebrations of a girl’s first steps into adulthood, welcoming the responsibility and possibilities that are now open to her.

No offense, and I like your writing, but sometimes it sure is hard to forget you’re a boy. Is spending your allowance money on tampons a responsibility or a possibility?

Obviously psychos who hate menstruators and all their wicked disciples on earth are freaks to be shunned, I’m totally with you on that, but these cramp-celebrating parents are pretty weird too. Are they going to celebrate their son’s first wet dream too, congratulate him on his newfound potency and impregnatory power? I’m thinking no, because usually people consider male adulthood to be marked by more important things than the mere involuntary emission of fluid. They also don’t consider boys to be stepping into adulthood at eleven or twelve, for the very good reason that they aren’t.

Comment #16: sophonisba  on  08/24  at  11:58 PM

my message:

Dear Chairman Hall:

I am pleased that Hallmark is acknowledging that those among us who love others of the same gender are not pariahs, but, instead, human beings worthy of the same happiness that is the birthright of all people.

Please ignore the no-doubt ignorant and hateful screeds that others have sent through this channel because they are incapable of recognizing the fact that they love the cock.

Comment #17: thrashbluegrass  on  08/25  at  12:11 AM

a local news item I saw once (unfortunately, I can’t remember anything else about it except that it was in a suburban subdivision), wherein such a party was being thrown and other households called the cops on them for public vulgarity.

Um…if you have a party on private propety, how is the “public vulgarity”? I’m missing something.

Is spending your allowance money on tampons a responsibility or a possibility?

Wow—your parents must have been real assholes to make you spend your allowance on hygiene products. Did they make you buy your own toilet paper and soap, too? That would suck.

Comment #18: Dorothy  on  08/25  at  12:15 AM

Ratfuckery accomplished:

Dear Chairman Hall:

In a reasonably sane world, I don’t suppose it would make much sense to pat some on the back for doing something unremarkable and downright logical, but it appears that certain corners of our world are not entirely reasonably sane.  Therefore, Chairman Hall, I offer my congratulations to you and to your company for offering same-sex marriage cards to the public.  As a heterosexual married man with many gay friends, it warms my heart to know that I could go into a store and buy a card of congratulations in the event that two of said friends decide to tie the knot.  (Obviously that means that I, like most individuals in your potential market, am not worked into a conniption at the prospect of two people of the same sex settling down in wedded bliss.  Let us not digress, though.)

Keep on doing what you are doing.  I’ll be in the store tomorrow buying a Hallmark card or three; if there isn’t an occasion on my calendar, I’ll manufacture one.  Thanks again.

Comment #19: Church Secretary  on  08/25  at  12:22 AM

“Not that I’m suggesting any sort of ratfuckery…”

Sometimes the rat is totally asking for it.

Comment #20: Prodigal  on  08/25  at  12:31 AM

“Is spending your allowance money on tampons a responsibility or a possibility?”

Seriously?  I never met nor heard of any girls having to purchase their tampons with their allowance money when I was in school.  That’s really pretty fucked up.  I imagine some girls now might have to use their allowances if they want something more unusual like the diva cup, but just old-fashioned tampons?

Comment #21: preying mantis  on  08/25  at  01:01 AM

I sent Hallmark an e-mail saying that although I am not gay, I am totally in favor of gay marriages for those who want them.

Rock on Hallmark!!!

Comment #22: Older  on  08/25  at  01:05 AM

Obviously psychos who hate menstruators and all their wicked disciples on earth are freaks to be shunned, I’m totally with you on that, but these cramp-celebrating parents are pretty weird too.

Doing so has a pretty long history among various human civilizations, so it doesn’t bug me too much as long as they don’t spend all their time talking about the Moon Goddess blessing their daughter or something.  Obviously, back in the days when you wouldn’t get your first period until 16 or 17, it was a more logical time to induct a girl into adulthood, but even today’s girls are not that far off from the traditional bar/bat mitzvah age when they get their periods.

Comment #23: Mnemosyne  on  08/25  at  01:10 AM

No offense, and I like your writing, but sometimes it sure is hard to forget you’re a boy. Is spending your allowance money on tampons a responsibility or a possibility?
Wait, Jesse is a male?

Comment #24: Jonathan Hohensee  on  08/25  at  01:19 AM

To Hallmark Canada:

Hello:

I just learned that your parent company in the United States is unrolling a new Hallmark card aimed at same-sex couples. I would like to congratulate you for recognizing that families come in many configurations, and for celebrating those differences through the production of a special card.

Please pass this message of support on to those responsible for what is no doubt a controversial decision.

Also, please let me know how I can order a few of these cards online.

I have no qualms whatsoever about sending a little greeting-card love to the AFA.

Comment #25: The Devil's Advocate  on  08/25  at  02:52 AM

Church Secretary….nice. Really nice.

Comment #26: choochee rodriquez  on  08/25  at  03:55 AM

No offense, and I like your writing, but sometimes it sure is hard to forget you’re a boy. Is spending your allowance money on tampons a responsibility or a possibility?

I was thinking more in the “you’ve now taken a major step that introduces you to the concept of your own reproductive health, sexual identity and a whole host of things you’re going to have to be able to deal with when your parents aren’t necessarily there to help you”, but I’m willing to be wrong on that one.

Obviously psychos who hate menstruators and all their wicked disciples on earth are freaks to be shunned, I’m totally with you on that, but these cramp-celebrating parents are pretty weird too. Are they going to celebrate their son’s first wet dream too, congratulate him on his newfound potency and impregnatory power?

I think the things are a little bit different in terms of how they affect your body and your day-to-day life, but again, willing to be wrong.

I’m thinking no, because usually people consider male adulthood to be marked by more important things than the mere involuntary emission of fluid. They also don’t consider boys to be stepping into adulthood at eleven or twelve, for the very good reason that they aren’t.

Not really willing to be wrong on this one.  If you don’t consider the path to adulthood to start when you hit puberty, I’m not sure where it’s supposed to start.  It’s certainly not the end-all and be-all of determining adulthood, but if the major biological changes that mark the transition out of childhood and into adolescence don’t merit some recognition that in a few years, that adolescent is going to be a full grown adult, I’m not sure what does.  I know I got a full-on talk about becoming a man when I started getting armpit hair and acne, neither of which were quite on the level of menstruating. 

I’m not saying I’m throwing a party, regardless of gender, for these changes.  But it just seems weird to not recognize that the entry into puberty is a major step and yes, the start of the path to adulthood.

Comment #27: Jesse Taylor  on  08/25  at  04:21 AM

Jesse, fun though this idea is, part of the AFA’s strategy is to overload Hallmark’s e-mail system.  If Hallmark can’t cope with the volume of e-mails coming in, and if they get the idea this volume is going to keep coming in until they apologize and withdraw the line of cards, the AFA hopes that Hallmark will feel they have no choice but to withdraw.

That’s the strategy the AFA used to get Heinz to withdraw the ad of two men kissing from British TV, and - as far as I can tell - Heinz had long since given up on reading individual e-mails by the time they got round to responding to them. Certainly my e-mail, and another that someone else I know sent, which was positive about the ad and complained about their cancelling it, got a form response which apologized for running the ad.

I suspect the same will be the case with this. Pandagonian individual e-mails won’t be read - they’ll just be counted as part of the volume of e-mails from AFA which will be assumed to be all negative about Hallmark’s gay wedding cards. Not only is this post not accomplishing anything, it’s probably actually counter-productive.

If people actually want to let Hallmark know they like Hallmark’s gay wedding-card line, go buy a Hallmark card and send it to Donald J. Hall, Chairman, Hallmark Cards, 2501 McGee Trafficway, Kansas City, MO 64108. It’s much more likely to be read, and it’s much more likely to be interpreted as positive.

Comment #28: Jesurgislac  on  08/25  at  05:22 AM

Jesurgislac: That’s why I sent mine to the general customer service e-mail for Hallmark, as opposed to the address of a specific individual. The multiple CSRs can field these comments a lot more easily than a single person can.

Comment #29: The Devil's Advocate  on  08/25  at  05:38 AM

That’s what I did with my Heinz e-mail, and it didn’t make one bit of difference.

If you want to protest AFA’s strategy of overloading an offending company’s e-mail system, you should not take part in AFA’s protest. Which is what, regardless of where you send the e-mail, you are doing. (They’ll probably have set up a filter system at Hallmark by now to ensure that all e-mails referencing the new gay marriage line of greeting cards are going into one inbox…)

Comment #30: Jesurgislac  on  08/25  at  08:17 AM

I actually, I do wish fewer folks would worry about promoting marriage.

Comment #31: MAJeff, the God of Biscuits  on  08/25  at  08:17 AM

Thank you, Choochee.  And thank you Jesurgislac; I’m going to try your idea.

Comment #32: Church Secretary  on  08/25  at  08:30 AM

Dear Chairman Hall:
I’m writing to support your decision to print a line of cards congratulating same-sex couples on their marriages.  I know it’s just the free market at work, and I hope you make a bunch of money on them.  There’s value in letting organizations like the “American Family Association” [sic] know that despite their protests, the numbers and the future are on the side of marriage equality.  When businesses choose to recognize that reality, it isn’t a political issue; it’s just evidence that their political pressure can’t stop families in the real world from defining themselves on their own terms.

Comment #33: professordarkheart  on  08/25  at  09:17 AM

Thanks for sending one more e-mail that will be counted as part of OUR campaign because no one will get around to reading all the individual e-mails, professordarkheart.

Comment #34: American Family Association  on  08/25  at  10:10 AM

One piece of physical snail mail has the impact of about 1000 pieces of email, because it’s well understood that it’s much harder to do than to send an email.

it also wouldn’t overload Hallmark’s server, and you can send it as a postcard or in an envelope labeled “YAY FOR SAME-SEX MARRIAGE CARDS—WAY TO GO, HALLMARK!”

Just saying.

Comment #35: Alara Rogers  on  08/25  at  10:18 AM

Sorry about posting as the “American Family Association”. I’d have said so sooner, but the name is so slimy I had to shower.

Nevertheless: what Alara said.

Comment #36: Jesurgislac  on  08/25  at  10:56 AM

I mailed a note last night to Chairman Hall, thanking him for the line of cards.

Also, when my daughters have their first period, we don’t throw a party. We do, however, go out to dinner, just girl and mom, and talk a lot.

Comment #37: Angelia Sparrow  on  08/25  at  11:17 AM

All you period-and-puberty-celebrating people: please try to be a little gender aware.  If your child isn’t particularly happy with their sex and/or gender, the start of puberty is something they aren’t going to want to celebrate.  But if you make a big a big deal out of it, they probably will go along, just to try to please you and fit in with their peers.

Comment #38: Em  on  08/25  at  11:52 AM

One piece of physical snail mail has the impact of about 1000 pieces of email, because it’s well understood that it’s much harder to do than to send an email.

This is true, and I’m sending Hallmark a card as well.  But I disagree that it’s bad to also send email.  The idea that anyone important is going to sit down and read any of these emails is pretty naive; the point is the numbers.  If they’re sorting out positive and negative responses, an email is a vote.  If they’re not, and the only point is that they’re getting a lot of email, then sending positive emails undermines AFA’s campaign by rendering the total number meaningless as a measure of opposition.  It also sends AFA the message that people who oppose them know what they’re doing and have the tools to undercut it.  Which is just fun.

Comment #39: professordarkheart  on  08/25  at  12:02 PM

Hallmark is indeed sorting good from bad. I just got the following response after submitting a note via Jesse’s Hallmark.com link:

Response (Support Agent) - 08/25/2008 10:22 AM
Thank you for contacting Hallmark.

Much personal and creative effort goes into our products. It is especially nice to hear that people enjoy the results.  We appreciate your preference for Hallmark products and place a high value on your comments.

Thank you for taking the time to let us know.

Thanks,

Hallmark Consumer Care
www.Hallmark.com

Comment #40: Orange  on  08/25  at  12:27 PM

Other things hallmark apparently “promotes” by making cards for the occasion:
death
illness
nonspecific bad situations
aging

Just saying.

Comment #41: Bethany  on  08/25  at  12:42 PM

But I disagree that it’s bad to also send email.  The idea that anyone important is going to sit down and read any of these emails is pretty naive; the point is the numbers.

Yes, that’s what I said.

You’ll note that the message Orange got came from an e-mail submitted via the Hallmark link. The message that Jesse posted that has now gone viral was to use the AFA link.

The point is the numbers: and Jesse’s succeeded in getting a whole bunch of people to do the equivalent of voting for Pat Buchanan in the butterfly ballot. Well done Jesse.

Comment #42: Jesurgislac  on  08/25  at  02:33 PM

Queer is as Queer does, Jesse.

Just ask Pam when she’s not carpet munching.

Comment #43: Robert__Zimmerman  on  08/25  at  05:38 PM

Sent, via the Hallmark.com link Jesse added in at the end of the post:

I just wanted to say how thrilled I am to hear that Hallmark is now selling wedding cards for same-sex couples! It’s wonderful to be able to buy a card for such a special day that is made for the couple getting married, and not have to pick through the wedding cards to find one that doesn’t refer to “bride and groom”, or be forced to use a card that isn’t even a wedding card at all. When my little sister gets married, I know I’ll be able to send her a wedding card—what a nice, happy feeling.

THANK YOU! :D

Comment #44: Nenya  on  08/26  at  10:12 PM

Sent a card through that link as well. I just hope I don’t start getting spam from that Family Association or whatever it’s called.


Dear Chairman Hall:

I love that you are now selling cards for same-sex marriages. Now I don’t have to make my own cards every time I want to congratulate one of my friends on their union. Just wanted to say thanks for recognizing that there’s many types of family structures and it’s wonderful that people will now be able to go into a drug store and pick out a card for that occasion.

Comment #45: meeneecat  on  08/29  at  06:01 PM
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