Although yes, it is fun to make fun of the constant renaming of the swine flu (Political correctness! Confusing name! Trent Reznor’s new concept album!), but it’s, uh, actually important, as people and governments react to what the disease is called.
You hear blank disease, you respond to whatever “blank” is. If I call tuberculosis Chips Ahoyculosis, Nabisco’s going to be pissed because everyone thinks that their little cookies cause a potentially fatal disease. If we rename AIDS the Tulsa virus, Oklahoma’s about to lose out on some rather significant tourism dollars.
The point isn’t just to call the disease an accurate name, it’s to assure that the response to the disease is orderly, careful and doesn’t result in disproportionate fallout that harms groups or interests that have no inherent connection to the disease at hand. Especially since the 1950s’ tragic and overwarm experience with Short Pants In The Summer Flu.
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One other point: If you’re calling the epidemic “Swine Flu,” you’re suggesting that the flu is being spread by contact with pigs (hence, killing off entire countries of pigs).
How about this: There are at least two major religions in this world that believe that pigs are unclean. If a kosher jew or a halal muslim begin to feel the symptoms of the flu, they may not seek treatment for fear that they will be shunned by their communities for breaking their covenant, even if they picked it up from meeting their daughter in the airport and being a little too close to some random person’s sneeze. The way to prevent a pandemic is not to have people too afraid to seek treatment.
I don’t think that the efforts to rename will stick, it’s already gotten too much coverage as “Swine Flu” and frankly, the new name is impossible to remember (M1A1? Wait, that’s a Gorillaz song), but I think trying to move away from Swine Flu is not a bad idea.